Stingray unveils a new visual identity and launches a new version of their mobile app
September 30, 2014
Stingray the worldwide leading provider of multiplatform music services for multi-channel television service suppliers unveiled their new brand identity and logo illustrating all the services they offer across 113 countries.
STINGRAY UNVEILS A NEW VISUAL IDENTITY
AND LAUNCHES A NEW VERSION OF THEIR MOBILE APP
Montreal (Canada), September 30, 2014 – Stingray the worldwide leading provider of multiplatform music services for multi-channel television service suppliers unveiled their new brand identity and logo illustrating all the services they offer across 113 countries. This launch will allow the dynamic Montreal-based company to regroup all their services under the new unified brand - an initiative that will grant them better international visibility. This new branding coincides with the launch of the all new Stingray Music mobile app, which gives users on-the-go access to the best music for every moment, place and mood in their lives. For the first time ever, all Canadians with access to Stingray Music (formerly Galaxie) channels on their televisions will be able to use the interactive Stingray Music app free of charge by identifying themselves using brand new audio imprinting technology, a worldwide first.
Stingray Music: The best music for every moment, place and mood in your life
In collaboration with the Sid Lee Agency, Stingray reviewed their vision, mission, and the guiding principles of their brand identity, and today proposes a modified logo, faithful to their mission, and brandishing new colours. The logo, representing two superimposed rays, projects the energetic and contemporary sense of the company, and the dynamic nature of their range of services.
From now on all of the company’s services will be grouped under a common name, Stingray: Stingray Music, Stingray Concerts, Stingray Music Videos, Stingray Karaoke, Stingray Ambiance, and Stingray Business. This rebranding will also take place across all Stingray platforms in order to capture the simple, approachable, user-friendly, energetic, and cool experience the brand offers.
“It has been seven years since Stingray was founded, and over the course of those years several strategic acquisitions have come our way. As such, we have an extremely coherent portfolio in terms of experience and quality, so it seemed natural that we should offer our clients all our services under a single brand that speaks to them. We expect to speed up development of innovative products to allow our clients to have the best music with them at all times,” stated Éric Boyko, President and CEO of Stingray.
Over the next six months several of the brand’s new visual elements will gradually be implemented and unveiled in order to add new energy, and to reflect its values across all platforms. As of October 1, you can visit the new website at stingray.com to check out the Stingray Music mobile app’s new look.
A new free mobile app for more music and functions for all Canadians with access to Stingray Music (Galaxie) via their TV subscription
The new Stingray Music mobile app has everything you need for a perfectly tailored musical experience on-the-go. It’s YOUR music, take it with you!
Limitless: access to all your music channels and more.
Customized: like, unlike, or skip songs; select your favourite playlists.
Simple: authenticate instantly with audio signal recognition from your TV provider or with a single login.
Social: Sign-in using your Facebook account.
The Stingray Music mobile app will continue to offer unlimited streaming, the highest quality digital audio, channels curated by music experts around the world, and access to the latest releases and chart-topping artists. No ads, no talk. Just great music.
“The launch of the Stingray Music mobile app will create a universe of unlimited options for our clients, and the possibility to have a custom made experience that reaches the expectations of our clientele. Free with a TV subscription to any of our partners, the Stingray Music app will be the ideal companion for all your activities,” said M. Boyko.
Stingray is the leading multi-platform music service provider in the world, with more than 110 million subscribers in 113 countries around the world. Geared towards individuals and businesses alike, the company’s commercial entities include leading digital music and video services Stingray Music, Stingray Concerts, Stingray Music Videos, and Stingray Karaoke. The company also offers various business solutions, including music or digital display based solutions through its Stingray Business division.
Majority-owned by Telesystem, Novacap and Boyko Investment Corporation, Stingray is headquartered in Montreal and has over 200 employees in offices across Canada, as well as additional offices in Los Angeles, Miami, London, Amsterdam, and Tel Aviv. The company stood out in 2013 by ranking 15th on Deloitte’s Technology Fast 50MC list, and figuring amongst PROFIT magazine’s fastest growing Canadian companies. For more information, please visit www.stingray.com.
For more detailed information, please contact:
Senior Vice President, Marketing and Communications
514-664-1244, ext. 2362