Plan and manage the exit to maximize value for entrepreneurs/management, other financial partners and Novacap
Santé Naturelle Adrien Gagnon

A passionate visionary and leading authority in the natural health industry, Mr. Gagnon has dedicated his life to helping Quebecers manage their health and wellness needs.

  • Sector Industries
  • Fund Novacap II
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The business strategy was to become the market leader in the field of natural products in Quebec and other Canadian provinces through organic growth and acquisitions.


Novacap's value-add

Novacap supported the Company in its continued development in Quebec through a broader products offering, an increased brand recognition, as well as by strengthening the Company’s management team.

Throughout its initiatives, Novacap positioned Santé Naturelle A.G. as a very interesting acquisition target, and consequently, the transaction involving the Company won the “Deal of the Year” awarded by the Canadian Venture Capital Association.

2005 Deal of the year Award