MAXIMIZE VALUE

Plan and manage the exit to maximize value for entrepreneurs/management, other financial partners and Novacap
Santé Naturelle Adrien Gagnon

A passionate visionary and leading authority in the natural health industry, Mr. Gagnon has dedicated his life to helping Quebecers manage their health and wellness needs.

  • Sector Industries
  • Fund Novacap II
See full profile

Thesis

The business strategy was to become the market leader in the field of natural products in Quebec and other Canadian provinces through organic growth and acquisitions.

 

Novacap's value-add

Novacap supported the Company in its continued development in Quebec through a broader products offering, an increased brand recognition, as well as by strengthening the Company’s management team.

Throughout its initiatives, Novacap positioned Santé Naturelle A.G. as a very interesting acquisition target, and consequently, the transaction involving the Company won the “Deal of the Year” awarded by the Canadian Venture Capital Association.

2005 Deal of the year Award